Craft Link, works to assist small Vietnamese craft producers find market opportunities for their products and promote awareness of ethnic minority crafts and culture.
About 10% of the population of Vietnam is comprised of ethnic hill tribe peoples. Living in rural hilly and mountainous areas, the hill tribes have little access to markets. Craft Link gives preference to producers who are marginalized or disadvantaged, such as ethnic minority people in remote areas, street children, and people with disabilities. Craft Link is committed to the principles of fair trade, investing in artisans' social welfare and guaranteeing fair wages, worker safety, and care for the environment.
Working closely with the Vietnam Museum of Ethnology in Hanoi, Craft Link helps preserve traditional craft skills like the weaving and embroidery of the tribal groups, puppet making, and traditional ceramics. Currently Craft Link partners with 63 artisan groups of which 45% are ethnic minorities, 25% are disadvantaged groups and 30% traditional villages.
Craft Link's ceramics, come from Bat Trang, a village which translate literally as “village of bowls”, with over 1000 households involved in ceramic production. Bat Trang pottery has been produced and in demand for centuries and is famous in Vietnam and around the world as gem enamel pottery.